objectified_letterpressa21If you care about good design in what you create and what you purchase, you must see the film Objectified.  It’s part of the design trilogy that began with Helvetica, and is specifically about manufactured items and the processes of making good design decisions.  It teaches us to think about the objects we use each day.  Why do we use them?  Do they add value to our lives?  What were the designers thinking when they created them?  Do they care only about money or will they think long & hard about the users’ needs?  And, are they thinking sustainably?

No only does this film push me think critically about the design, value, and sustainability of what I buy, but also about the items I create.  I don’t want my life cluttered with wasteful junk and short-lived objects destined for the landfills.  I think it’s great to spend our time, money, and resources on things that are of greatest value.